Texture Powder
Instant texture & volume
$20.00
SIMPLE, EFFECTIVE, BASED.
The New Gold Standardof Personal Care.
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Sea Salt Spray
Instant fluffy, beachy look
$20.00
Pomade Two-Pack
Wet, slicked, shiny looks · Two-Pack
$47.25
Texture Essentials
Instant texture & volume
$36.00$40.00
Hair Elixir
Smooth, shiny, healthy-looking hair
$25.00
Leave-In Conditioner
Hydrate, soften & define
$20.00
Shower Duo
Clean, healthy hair & scalp
$50.40$56.00
Daily Facial Cleanser
Clean, balanced & refreshed skin
$20.00
Daily Facial Moisturizer
Daily lightweight hydration
$20.00
Daily Skincare Duo
Cleanse & hydrate
$36.00$40.00
Here is why 3,000,000+ chose BASED.
No Parabens
No Sulfates
Full Ingredient Transparency
Formulated & Filled in USA
Because confidence shouldn't come
with compromise
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3,000,000+
Have already chosen BASED.
200,000+
5-star reviews worldwide.
SIMPLE, EFFECTIVE, BASED.
The New Gold Standard of Personal Care.
SIMPLE CARE. BETTER ROUTINES.
EXPLORE THE SELECTED SETS
Explore ready-to-go combinations for your hair and skincare routine.
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Featured Sets
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Shower Duo
Clean, healthy hair & scalp
$50.40$56.00
Texture & Hold Duo
Texture & flexible hold
$42.30$47.00
Daily Skincare Duo
Cleanse & hydrate
$36.00$40.00
Straight & Wavy Kit
For straight to wavy hair
$84.60$94.00