Coconut Oil
Nourishes hair, adds shine, and supports a healthy-feeling scalp.
What's included
Shampoo
Conditioner
Conditioner
BEST FOR: All Hair Types · All Lengths
Shower Duo
Naturally-Derived Ingredients
The Essential Shower Duo for Hair & Scalp
Science-Backed
$50.40 $56.00
3,000,000+ have already chosen BASED
Because confidence shouldn't come with compromise
Naturally-Derived Ingredients
We never compromise on quality.
High-Performance Formula
Engineered to deliver with no compromise.
Naturally Derived Fragrance
Scented with essential oils.
Stronger, Healthier-Looking Hair
From the first wash to the last.
Science-Backed
Peak performance with no compromise.
Nothing To Hide
Every ingredient listed. Every one explained.
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Aloe Vera
Soothes and conditions the scalp for a calm, hydrated feel.
Avocado Oil
Moisturizes the scalp and helps maintain a nourished feel.
Vitamin E
Protects scalp from oxidative and environmental stress.
Argan Oil
Deeply hydrates and smooths hair for long-lasting control and shine.
Coconut Oil
Helps strengthen hair and adds healthy, natural-looking shine.
Hydrolyzed Keratin
Softens, helps strengthen, and can help reduce visible breakage.
Glycerin
Locks in moisture to keep hair hydrated, smooth, and flexible.
Naturally-Derived IngredientsScience-BackedFormulated & Filled in USA
Frequently Asked Questions
What makes this shampoo and conditioner different?
They use naturally-derived cleansing and conditioning ingredients and are formulated without sulfates or artificial fragrance. Every ingredient is listed, and each formula is built to clean, hydrate, and leave hair feeling healthy.
Will this shampoo clean my hair effectively?
Yes. The formula cleanses dirt, oil, and product buildup while helping maintain your scalp's natural balance. Many customers say their hair looks and feels healthier over time as it adjusts to a gentler routine.
How long will it take to see results after switching to BASED?
Most users notice softer, healthier-looking hair within 2-3 washes. However, if you're transitioning from other products, your hair may undergo a brief adjustment period of 1-2 weeks.
Are they suitable for all hair types?
The formula works for straight to tightly coiled, fine to thick, and oily to dry hair. It is designed to cleanse without overstripping and support your scalp's natural balance.
Does naturally-derived shampoo mean I have to sacrifice lather and scent?
Not at all. The formula creates a satisfying lather using naturally-derived surfactants and has a refreshing peppermint scent derived from essential oils, not artificial fragrance.
Why is the Shower Duo priced the way it is?
The price reflects the ingredients and formulas in BASED Shampoo and Conditioner. Full ingredient lists are available on their product pages.
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
When will my order arrive?
US Delivery Times Shipping is FREE on all US orders $50+. 🇺🇸 Priority: 1-2 business days🇺🇸 Standard: 3-5 business days once shipped International Delivery Times Shipping is FREE for all Canada, UK, EU & Australia orders over $100. Orders under $100 are only $25 $60 Priority Duties Paid 🇨🇦 Canada: 4-9 business days🇬🇧 United Kingdom: 4-8 business days🇦🇺 Australia: 6-12 business days🇪🇺 Europe: 6-10 business days🌍 Rest of World: 6-11 business days Expedited Duties Paid: 2-5 business days
What is your returns policy?
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.To find out more, see our “Return Policy”
Naturally-Derived Ingredients
Hydrating & Nourishing
Formulated Without Parabens
Formulated Without Sulfates
Because confidence shouldn't come with compromise
Shop All
3,000,000+
Have already chosen BASED.
Because confidence shouldn't come with compromise
200,000+
5-star reviews worldwide.
Better formulas. Better routines. Better feedback.
★★★★★2588 Reviews
Milan G.✓ Verified
★★★★★
It was great
Joshua E.✓ Verified
★★★★★
Truly saved my hair INVEST IN BASED 💙
Zaid A.
★★★★★
I’m about to use is it is a pretty decent size for the price and I hope I can get rid of my comb over
To:lance baker
(I hope I can pull a Latina)
Joseph F.
★★★★★
I bought the bundle and it worked so good on my hair! All the other shampoos I have used dried out my hair, but this one did not.
Tobias F.
★★★★★
LANCE. OMG WHAT A PRODUCT!!!
Just used the Leave-In and I gotta say that I’m really impressed by the smell, quality and texture! Haven’t used the shampoo and conditioner yet but will tonight!
Thank you for saving my hair!!
Aldo C.✓ Verified
★★★★★
Based saved my hair.
Emily M.✓ Verified
★★★★★
I’ve been using Based Shampoo & Conditioner on my son, and I’m honestly impressed! As a parent, I pay close attention to what goes on his hair and skin, and this duo has been such a great addition to our routine.
His hair feels incredibly soft, looks healthier, and is so much easier to manage after bath time. I also love that it cleans well without leaving his hair feeling stripped or dry. The scent is light, fresh, and kid-friendly without being overpowering.
Finding products that both parent...
Jacob H.✓ Verified
★★★★★
Great products finally made my hair not dry and tight I have 1c hair and before every brands would make it dry and tight after shampoo exper based
Daniel S.✓ Verified
★★★★★
Been using the shampoo and conditioner for a bit and it’s actually really good. Hair feels clean and soft after and the smell is super fresh. Feels way better than most random shampoos from the store.
Jack M.✓ Verified
★★★★☆
I like the product. The natural ingredients are good and it smells good. The only bad part about this was when my package got delayed multiple times and arrived late.
Roham J.✓ Verified
★★★★★
It’s really good
But the problem is that it’s a little weak so I have to double shampoo sometimes
Grayson W.✓ Verified
★★★★★
The shampoo makes my hair feel 100x better than I did with other brands and I’ve never used conditioner before I used Based conditioner and I love it.
Sandro L.✓ Verified
★★★★★
Very good products and shipping is reliable.
Zephy W.✓ Verified
★★★★★
1000/10
This shampoo and conditioner is the only thing that doesn’t make my hair pin straight
Thank you Lance 🙏
Angel B.✓ Verified
★★★★★
Feels light while still cleaning my hair.
Youri S.✓ Verified
★★★★☆
improved my dry scalp and really nice
Isaac G.✓ Verified
★★★★★
The shampoo and conditioner go hand to hand nicely. I use the shampoo first to scrub my scalp then I go in with the conditioner, it really has made my hair much more defined, and soft. Love it.
Yanis J.
★★★★☆
I like the products very much It’s my fourth or fifth time ordering sadly this time Both shampoos leaked but still more than 80% left so it does not bother me that much hope it doesn’t happen again but for the rest, everything was fine.
Thomas O.✓ Verified
★★★★★
Both Shampoo and conditioner is absolutely amazing and essential. The Leave in conditioner is a game changer and is miles better than any other brand I’ve tried
Riddhi L.✓ Verified
★★★★★
it’s great but my son wants more texture powder quantity
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