Bentonite Clay
Adds natural volume and texture without weighing hair down.

Instant Non-Greasy Slicked & Flowy Looks
All Day Medium Hold
Naturally-Derived Ingredients
$47.25
Without the grease or buildup.
Formulated without parabens & petroleum.
Gentle & effective. Zero compromise.
Flexible hold that lasts–without the buildup.
Engineered to deliver with no compromise.
Scented with our signature scent.
Every ingredient listed. Every one intentional.
SIMPLE, EFFECTIVE, BASED.
Adds natural volume and texture without weighing hair down.
Locks in your style with flexible, all-day structure and hold.
Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.
Helps strengthen, smooth, and protect for visibly healthier-looking hair.
BASED Pomade provides medium hold with natural shine.
BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.
No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.
Yes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.
Yes. The formula uses 9 intentionally selected ingredients, including jojoba oil for lightweight hydration, shea butter for softness, vitamin E as an antioxidant, and naturally-derived Santal Sandalwood fragrance. Every ingredient is on the label.
Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.
Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Wave & Style Duo, which is a mix of BASED Pomade and BASED Sea Salt Spray.
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
US Delivery Times Shipping is FREE on all US orders $50+. 🇺🇸 Priority: 1-2 business days🇺🇸 Standard: 3-5 business days once shipped International Delivery Times Shipping is FREE for all Canada, UK, EU & Australia orders over $100. Orders under $100 are only $25 $60 Priority Duties Paid 🇨🇦 Canada: 4-9 business days🇬🇧 United Kingdom: 4-8 business days🇦🇺 Australia: 6-12 business days🇪🇺 Europe: 6-10 business days🌍 Rest of World: 6-11 business days Expedited Duties Paid: 2-5 business days
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.To find out more, see our “Return Policy”
Have already chosen BASED.
Because confidence shouldn't come with compromise
5-star reviews worldwide.
Better formulas. Better routines. Better feedback.

This Pomade is definitely the best pomade I have ever used gives you so much texture and hold! And plus it’s all natural I highly recommend!
I bought one of these and man I love it, it is very easy to apply and adds in tons of texture and hold. Love this product 100 percent I will buy it again.
Charlie

Works amazing on my hair, gives a great finishing look

The Based Pomade is such a great product. Everytime I have used it I have received compliments on how nice my hair looks and smells. 100% recommend this to anyone with wavy hair.

Love the pomade will probably be using this for the rest of my life as long as I have hair only gripe would be to make it bigger

It was crazy good

Hold my hair where I needs to be. With texture.

I tried this on my beautiful rat tail and it gave it the texture and care it needed to be well cared for and fluffy

Worked wonders! I love this product! I would recommend to all my friends. Only thing, I would like a little more in depth application guide for the product. I think I took a wrong approach on the first application, but a few more whirls, and just like the people in senior citizens centers, BINGO! Thanks based!

Not quite what I was going for…. I think next time I’ll add a little more pomade.

I put this product in my hair before I left for work, when I came home this is what I found in the mirror!

Made my teeth look great🫦🫦

Made my teeth look great👄

This smells so bad it made my hair weird

It made my friends hair very stinky

It made my hair stinky when also using the sea salt spray but the hold and look is amazing!

This is a really good pomade, made my straight thick hair look more alive and altough my hair feels kinda rough, its still a really good product

the best pomade on the market

My son is so happy with all the products from Based, we leave in UK and he couldn’t wait for the products to arrive
Amazing quality and reviews

Sea salt spray isn’t affective all other products are great sea salt spray just lacks in giving volume and texture